Community software refers to any software that allows users to interact and share data. It as also known as social software, collaboration software and groupware. It is usually associated with individuals who are not physically located in the same place, but instead work together online.
Using community management software, can enhance the digital environment for your employees, customers or both. Features such as discussion forums can bring together customers and your team in problem-solving situations, direct messaging can speed up productivity in your workforce and having an easily accessible resource hub can help employees quickly gain knowledge that would otherwise be difficult to access.
Learn Your Average Customers Behavior
When you open up different types of communities, such as discussion forums, to your customers, you get an insight into the way they think. Given a place to voice opinion, ask for help and engage with other potential customers, an organic community will naturally unfold. With your customers interacting in front of you, problems can be resolved openly, insights can be gained and the public will be able to see your business acting as an open, inclusive organization, giving you a favorable reputation.