How to Plan a Successful Giving Tuesday Event 2021

How to Plan a Successful Giving Tuesday Event 2021

Giving Tuesday events are more like parties and a time to celebrate generosity. It is a chance for an organization to make a difference in the way they choose. When you are planning a successful Giving Tuesday event, you need to think like a party planner. You should plan it more like a party instead of a formal occasion. When you think of the event like you would a party, you will find it easy to plan for the event. Using our membership management software makes delivering your Giving Tuesday message that much easier. Give us a call to set up our membership software at 888-402-2943 today. 

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What is Giving Tuesday

According to the Giving Tuesday website, Giving Tuesday is:

GivingTuesday is a global generosity movement that unleashes the power of people and organizations to transform their communities and their world.

GivingTuesday was created in 2012 as a simple idea: a day that encourages people to do good. Over the past seven years, this idea has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.

Here are some Giving Tuesday Statistics:

  • #GivingTuesday online giving grew by 500% since its creation in 2012
  • Online giving has jumped by 28% since 2016
  • Online donation volume grew by 20% compared to 2016
  • 29% of annual donation volume to nonprofits occurred online

Have a Theme

To make it fun and easy to plan, you should have a theme to lead you to the direction to take for the event. Decide on the event’s goal before you can start planning because everything you plan will use this as the base. Please make a list of all the activities you want to feature in the event to make it easy for you to plan the day.


Keep in Touch with Donors

Ensure that you keep in contact with your Giving Tuesday plans with all your donors to feel like you value them. Again, our membership management software makes it easy. Please keep them in the know about the event and ensure that they get all the information they need promptly. If your donors have suggestions about the event, you need to ensure that you hear them and consider them. Assure them that their voice matters as much as their donations so that you will have happy donors. You need to make sure that they donate again when you need them too.

Get a Sponsor

For every successful Giving Tuesday event, a good sponsor makes it even more enjoyable. You can talk to local businesses, celebrities, and other people you might think of or have contact with to sponsor the event. Have a big name attached to your event will attract more people making it more successful.

Be Active on Social Media Pages and Groups

To get to more people, you need to keep your social media pages active. Utilize your Facebook page for your membership organization to get the message out to the masses as quickly as possible. You will reach out to so many people, and you will attract the people you want for your giving Tuesday event. Most people communicate using social media, and you can take advantage of this fact to get your word out to people. Share photos and videos from your other events to give the audience a taste of what to expect when attending your event.

 Have a Checklist

Whenever you are planning a #GivingTuesday event, there are so many things you need to do, and you might forget some. When you put down everything you need to do in writing, you will have something to remind you of what to do next. You can check off everything you have finished so that you can know what else is left. Keep in touch with all your service providers so that you will not miss out on anything that might need your attention. Make sure that everyone is ready for the event and everything you need is available in good time. If you keep everything in check, you will have enough time to make changes and additions if there is any need.

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Giving Tuesday Checklist

When you are getting ready to plan a successful #GivingTuesday event, you’re going to need a checklist. Here is a sample checklist, though not exhaustive, is a great start.

Ask Yourself These Questions

  1. Is your campaign simply about raising money, or are there actions you want your supporters to take like donate food, or make a pledge?
  2. Will there be a matching gift?
  3. How will you engage your donors?
  4. Have you utilized #GivingTuesday’s free resources?
  5. Have you reached out to past donors?
  6. Make sure your membership website is updated to be mobile responsive, with plenty of #GivingTuesday information as prominent as possible.