Many organizations are built solely around managing their membership group(s). In recent years that ability has grown with electronic assistance, allowing firms to provide their members with faster, more accurate information and provide members with a great electronic experience.
When joining either as a new member or being asked to help chair a committee and fulfill an admin role, online membership management has become an expectation.
Listening to Your Membership
Managing your membership group can be a moving target. Managing their personal information, collecting dues, and sending communications will usually be at the center of all membership management, but how do you take the next step and act on behalf of your members?
Membership websites and software can help provide that answer. While it seems fairly obvious, not all membership based groups provide easily accessible contact information for their boards and leaders for easy outreach and feedback. You can easily administer polls and take votes to see how members feel on a given subject. Even provide a newsfeed where they can share information and communicate with each other, often leading to new ideas and resolutions. Members want to help advise on what direction your organization moves, they just need the tools and ability to relay their feedback.
A Non Tech Savvy Membership
What do we do if we listen to our members, and they do not want a tech savvy solution? Unfortunately, with the value add and cost savings that online membership management provides, they may be forced to move online regardless.
When working with great providers, you can customize your membership management to fit your needs. If your membership base do not want to spend time on their phone browsing through member panels, don’t force them. Make reserving an amenity or updating a calendar entry a simple task by building automatic time slots and removing extraneous tasks like signing off on online waivers. Show them that with simple updates, they can now reach members and admins easier via instant messaging or make their voice known through polls. Only you and your membership can determine what works best for you, and a professional membership management platform can help you deliver whatever that experience might be!