Arguably the most important component of any group or club is maintaining and growing their member base. While a membership site can assist in a number of ways, it is paramount to have an online presence to meet the most elementary member expectations.
Membership sites can work in a various amount of ways to help push your brand and membership forward! While your membership software will help provide value to members and allow them to undertake various actions, they first need to join!
Membership Site and New Members
Smaller organizations that have a presence on sites such as Meetup.com and run guerilla campaign marketing on social media sites need to have a professional landing site to redirect new members. Tertiary websites and social media profiles are wonderful for getting new viewers and disseminating information, but without a home website where the bulk of your operations reside, your organization will lose many of those potential members who otherwise browse on.
For larger organizations who can afford to have a real local presence or advertise via marketing campaigns and search engine optimization, a great membership site is tantamount. In this case, it’s not just that you need a landing page for potential members, but that you are most likely competing against other clubs and groups with their own membership site. In this case it’s important to have various great looking landing pages that speak directly to where potential members browsed from, and as a larger organization a more professional, refined website is expected.
What to Expect from a Membership Site Provider
When creating your first professional site, it can seem overwhelming. You need to look at what other organizations and clubs in your field are doing. Plan what type of messaging and brand you want to share with current and potential members, decide on aesthetics and organization, how features and members will interact with the site, and so much more.
Unfortunately, many times we work with people who spent a lot of time trying to figure this out on their own and went with a no frills provider. After they run into enough issues, they give up on the all the time invested and look for a more professional vendor. When first choosing a provider, make sure they are somebody with extensive knowledge of both websites, software, and your field. As a client, it’s not your job to be a subject matter expert on all things – find a provider that can help and share with you best business practices for membership sites.