Subscription based businesses have seen climbing success in recent years, as member bases become more used to seeing services provided on a monthly recurring type payment.
As potential member concerns regarding subscription payments have abated, other concerns have arisen as they demand modern solutions and a professional online presence.
Subscription websites depend on their membership software and payment processing to be successful. Much like other websites with member bases, your website needs to maintain member information, allow for scheduling, send out mass communications, and more in addition to accounting and payment measures.
While creating invoices and allowing for online payments is a staple for most providers, as a subscription website your needs go a little further. Customization of dues and fees is necessary, as it will allow you to not only offer various membership models, but also allows you to apply them to specific groups and tagged members in your organization. Additionally, recurring payments will be an absolute necessity, as members will not be apt to log in and update or verify outgoing payments every scheduled payment. Modern solutions will be capable of safely providing these capabilities through partnering with high quality payment processors.
Due to the nature of subscription websites, members have a heightened expectation for their overall experience. While they are not likely to look into what software your website utilizes and how your payment processing is set up, they look to the appearance of your website and how well it operates to determine whether or not it is trustworthy.
For this reason, it’s generally a positive to have a site customized to fit your aesthetics. While a normal website provider can help with a polished look, they generally also have their company name and marketing throughout your site. It’s also important that you are not hosting your subscription website on someone else’s domain, such as www.TheirDomain.com/YourCompany. If offering a free trial period, you’ll want to ensure that during their no cost period their experience runs smoothly, from creating an account to selecting their plan to contacting support.
While all of this may seem to be common sense and something everyone should do, many subscription based memberships fail to meet these types of minimum requirements. Building a subscription website can seem daunting when you take into account everything that needs to be done, but it can be made easy by utilizing the proper website and software providers. Make sure that your provider can meet all of these and your particular needs, and you’ll be ahead of the competition!